E-E-A-T is a framework used by Google to evaluate the quality of content on websites. It stands for experience, expertise, authoritativeness, and trustworthiness.
What is E-E-A-T used for?
- Assessing content quality: Google uses E-E-A-T to determine if content is reliable and relevant
- Improving user experience: E-E-A-T can help improve user trust and lead to more conversions
- Improving website quality: E-E-A-T can help improve the quality and credibility of a website
- Improving search rankings: E-E-A-T can help improve a website’s ranking in Google search results
How does E-E-A-T work?
- Quality raters: Google uses quality raters to evaluate content based on E-E-A-T
- Search Quality Rater Guidelines: Google’s Search Quality Rater Guidelines provide guidance on what E-E-A-T looks like at various levels
How can you improve your E-E-A-T?
- Cite credible sources, such as academic journals, industry reports, and respected news outlets
- Link to original studies
- Be descriptive about your achievements, education, work experience, certifications, and knowledge
- Demonstrate your practical knowledge or skills gained over time